Afghan Kite

Morogo Films is working on a film about the state broadcaster in Afghanistan. Radio and TV Afghanistan or RTA has a legacy of been the government mouthpiece. To transform this institution into a fluid working machine that represent the diverse Afghan nation while informing, educating and entertaining its audience at the same time isn't going to be easy. Nonetheless its transformation is an important pillar to rebuilding Afghanistan because a vast majority of Afghan society are illiterate. With a well thought out mission statement and remit, RTA will go a long way playing its part to rebuild Afghanistan into a prosperous country that is no longer a terrorist threat to the outside world.

There are a few important steps RTA need to follow once Karzai's government has created a clear and functioning legal and regulatory framework for the media to operate in. The most important is for RTA to establish its independence which it won't achieve until it finds a funding model not attached to the state. Once that is set it needs to decrease its number of employees, and raise the capacity and skillset of those left behind while upgrading programme output.

There is room to strengthen and extend its technical and transmission capacity. With a particular focus in the provinces which are lacking valuable resources, from engineering to transmission and IT components. However taking all this into account, the most important task at hand is for this national broadcaster to gain audience trust.